What is "search engine optimization?"

Search engine optimization is commonly known as SEO. Basically, it's the practice of improving how your website is ranked by available search engines - like Google or Yahoo - and where in the search results your website appears. The goal is simple: The higher up in the search results your website appears the better. We understand that your website is worthless if no one can find it, and that is why we take SEO seriously. Without it, your website is as good as a needle in a haystack.

What is "white-hat" search engine optimization?

We take website ethics very seriously. To achieve this, we practice what is known as "white-hat" search engine optimization. We do this by using the most up-and-up practices to improve your search engine ranking and put you on top of the search results. There are unethical, or "black-hat," ways to do this, by cutting corners and violating the rules of the trade. When you use "black-hat" SEO methods, you run the risk of losing your hard-earned search-engine rankings, and knowing this can save you a lot of heartache in the future. We save you the worry by knowing the difference and only using the best practices.

What are "organic search results"?

Search engines typically have two types of search results: paid and organic. Paid search results are the results that usually appear as sponsored links beside the search results. These are advertisements, and they appear based on a bidding process. The more you pay, the more likely it is that your company will appear. Organic search results, on the other hand, are the unpaid results that occupy the center of the screen. Typically, it is more important to be ranked high in the organic search results instead of the paid ones, because many people discount the paid results. This is why we focus our attention on organic search results. They will get you further, faster.

What is a google rank?

Google rankings are like grades for your website. The higher your grade, the more likely it is that it will appear high in the organic search results. There are a lot of elements that go into Google's ranking. A few include the presence of keywords, incoming links and how often your site is updated. But, due to Google's notorious secrecy, the exact formula for site rankings is unknown. To compensate, we use all the best methods for improving your ranking. That way, you know you're covered.